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Born in Pescara, Italy, to opera singer parents (Floria's name is borrowed from a Tosca character), the future filmmaker moved at age 2 with her family to Hamilton, Ontario.
Just how much did she stand out from the crowd in a Canadian steel town? "I remember my punk friends ending up in the hospital because they looked the way they did."
Sigismondi attended Ontario College of Art and Design, where she felt an obsessive—not to mention practical—pull toward photography. "I loved the immediacy of it," she recalls. "Painting took such a long time."
Frustrated with the static, product-oriented focus of fashion photography, Sigismondi jumped into music videos, where her brooding, hypnotic style captured the attention of everyone from the Cure to Björk, Interpol, Sigur Ros, David Bowie, and Marilyn Manson.
To watch the Sigur Ros video, click here.
When Jack White approached Sigismondi to shoot "Blue Orchid," the first video off the new White Stripes album, Get Behind Me Satan, he requested something "scary, manic, and happy." She delivered: White plays the devil as a horse, an apple, and a snake.
Karen Elson, who totters around in fetish shoes in the video, married White post-production; the baby in the video is Sigismondi's daughter, Tosca.
To watch the White Stripes video, click here
She's famous for denying herself sleep, but when Sigismondi finally rests, she finds inspirations in dreams. "I think of my artistic journey as therapy. I have to get it out, analyze it, then I understand a bit more about myself, and can let go—or not."
This fall, Sigismondi follows up on her first book of photographs and sketches, Redemption, with :Immune, which will include stills taken on the set of "Blue Orchid." She's also writing her first feature screenplay, Behind the Ballyhoo Blues, which she describes as "about the world of burlesque, the world of hustling, the world of smuggling."
—Laird Borrelli
More information about Floria Sigismondi available at www.floriasigismondi.com.
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