Since Burch opened her NoLIta store a year ago, Tory by TRB has been seen not just on fellow party perennials like Jennifer Creel and Gigi Mortimer but also on Left Coast names like Debra Messing. Her logical next step: "We'll open a store in L.A. in May."
In the past six months, the former model has turned her global shopping jones into two stores, most recently a 2-week-old Mad Ave. boutique. Her 5-year-plan? Shops in India and China.
The Florida-born FOM (Friend of Moby) has created interiors for fab friends she's too politic to name and launched her own furniture line in October. Think Hollywood Regency meets Chinese Chippendale meets—what else?—old Palm Beach.
With business partner Daniel Benedict, the society hostess last month launched Vie Luxe, a collection of haute candles, creams, and room mists whose scents remind Gubelmann Raein of her "favorite places": Palm Springs, Capri, the Maldives…
Call J. Lo her benefactress. After la Lopez donned the socialite's filigree earrings, Karolina Kurkova, Cameron Diaz, and Kate Hudson jumped on the bandwagon, and now Kirna Zabête can't keep the chandeliers in stock. Moonlighting alert: The 27-year-old is also the face of Bill Blass New York and graces ads for Charriol and Judith Leiber.

—Sarah Cristobal

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