Swedes Do It Better: Altewaisaome and Sun Buddies Collaborate for Spring ’15
Fashion week kicks off today in Stockholm, so what better time than now to announce a super-cool partnership between two key fixtures of the Swedish fashion scene? The Malmö-based brands Altewaisaome and Sun Buddies have collaborated for Spring 2015 on a set of shades, seen exclusively here first, to be worn in the Altewaisaome runway show this Thursday.
Natalia Altewai and Randa Saome, the duo behind Altewaisaome, have been in business since 2009, and were named Designer of the Year at this year’s Elle Gala in Sweden. “We were approached by the guys [Hannes and Simon Hogeman of Sun Buddies and the menswear e-shop Très Bien] with the idea of making shades for women, and we thought it to be a perfect match between our two brands,” Altewai told Style.com. “Not only that, we thought it to be a really cool thing that Sun Buddies and the guys behind Très Bien wanted to do a product for women.”
As for the shades: “The style is totally new for us,” said Hannes. “It’s called Type 05. The materials are sourced with the Altewaisaome collection in mind in terms of colors. Also, we worked with a triple ‘sandwich’ acetate with black, white, and crystal, inspired by one of the stripes from the Altewaisaome collection.” All of the Altewaisaome shades come with gradient lenses that perfectly complement the oversize frame shape.