<i>Princess Ai,</i> written by Courtney Love and DJ Milky, and illustrated by Misaho Kujiradou and Ai Yazawa.
Princess Ai, written by Courtney Love and DJ Milky, and illustrated by Misaho Kujiradou and Ai Yazawa.
Greetings From Kawaii
Anime-Inspired Makeup Hits U.S. Stores

April 29, 2005 – Bang! Boom! Pow! Peek up from under your coquettish lashes, anime-obsessed makeup buffs, the beauty business wants to enhance your electric, kawaii ("supercute") style. Japanese brands like Shu Uemura, plus such trendy Americans as Stila and Goldie, are jumping aboard the sweet-seeking trend to produce Sailor Moon-ish products and accoutrements—from cleansers in adorable packaging to cosmetics with cartoon-inspired pigments to ice-cream-flavor lip gloss. With black contact lenses, now turning Tokyo teens into walking manga characters, poised to hit the States, artists, manufacturers, and style makers show no signs of coming down from their collective sugar high.

–Jessica B. Matlin
newsletter and mobile alerts
WEEKLY STYLE NEWS
keep up on the latest trends, fashion news, and celebrity style
FASHION SHOW UPDATES
get exclusive alerts during the fashion shows
MOBILE FASHION ALERTS
send show alerts plus breaking style news to my phone


rss content feeds podcasts
Subscribe to W
site map    |    subscription services & feedback    |    newsletters    |    style.com widget    |    press center    |    advertising
visit our sister sites
Concierge.com | Epicurious.com | Men.Style.com | Style.com | Flip.com | Wired.com | Lipstick.com | NutritionData.com | YM.com | Allure | Architectural Digest | Brides | Cookie
Condé Nast Portfolio | Domino | Glamour | Gourmet | Lucky | Men's Vogue | Self | Teen Vogue | The New Yorker | Vanity Fair | W