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Spring 2010 Preview

In the Swim
P. Diddy and co. will have to wait until November for Victoria's Secret's runway spectacular, but connoisseurs of the female form will have plenty of firm young flesh to ogle this season. In addition to Rosa Chá, the Brazilian swimwear label now designed by Alexandre Herchcovitch (far left), Gottex is headed to the runway too. Molly Grad, the Israeli brand's new head of design, is a Central Saint Martins alum who was most recently at Gianfranco Ferré under Tommaso Aquilano and Roberto Rimondi. She plans to expand on Gottex's "fashion forward" heritage, while Herchcovitch says the Rosa Chá catwalk will be a bit "more sober" than usual without sacrificing the brand's South of the Border sizzle. Diddy will be happy to hear that.

Photo: Andre Passos / Courtesy of Rosa Chá; Illustration: Molly Grad / Courtesy of Gottex