Spring 2010 Preview

Reality Check
Ask fashion diehards where they go for basics, and chances are Steven Alan tops the list. The brand's quiet focus on reworked classics—button-down shirts, lightweight cotton sweaters, and wool trousers—has made its Nolita and Tribeca outposts New York City institutions. Up until now, Alan has eschewed the fashion week festivities, relying instead on his sartorial street cred, but for his 15th anniversary, the designer is getting in on the action. On September 9, he'll throw an anniversary party at his Franklin Street boutique, with Union whiskey and Cokes and a limited-edition line of shirts in rare archival plaids available for purchase. Then on September 15, for the first time, he'll formally present his Spring collection in the form of a video installation. Written by Nadia Conners and directed by Adam Levite, it tells the story of a hip young artist couple tuning in and turning on in their rural farmhouse.

Photo: Courtesy of Steven Alan