Spring 2010 Preview

Studio Visit
Seventh may be Fashion Avenue, but Ninth is the one that will be lined with town cars and taxis next week, as the fashion flock shuttles back and forth between the Bryant Park tents and MAC & MILK. No less than 30 designers, including Proenza Schouler, Temperley London, and Threeasfour (Yoko Ono watch!), are putting on runway shows or presentations or premiering films at the 15th Street studios, all at zero cost to them. "It was the greatest feeling to call people we've worked with for many years and tell them, 'This season there's no charge,' " said Milk's Mazdack Rassi. Designers aren't the only ones Rassi and Estée Lauder's John Demsey are looking out for. To ensure against elevator dramas, no runway shows will take place above the second floor, and, more importantly, they're working with the city to establish no-parking zones to make heading west on 15th Street as stress-free as possible. Now, if they could just do something about Ninth Avenue.

Photo: Steven Torres