Lapo Elkann, the Fiat heir turned independent entrepreneur, is racing on all cylinders. Having transported nearly his entire wardrobe to Brazil for Vogue so he could have some styling fun in the sun—channeling everyone from "chill-ax" rock star (his word, combining chill with relax) to the Duke of Windsor—he is repacking now during a pit stop in New York for a flight tonight to Italy. Only 29, the best-dressed man in the Free World—if you want to argue, go ahead, disagree with me—is fielding some invasive fashion questions in his loft.

— William Norwich

"Rio, Grand" has been edited for Style.com; the complete story appears in the June 2007 issue of Vogue.

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